|Karyn Khoury and Leonard Lauder|
at the 2012 USA FiFi Awards
In last week's instalment of my chat with Estée Lauder's Karyn Khoury (please click here to read it), the esteemed creative director wandered down memory lane and shared stories about her work with Mrs Lauder. Towards the end of our conversation - which marked the first time she had granted an interview to a UK-based blogger - we turned our attention to more recent events and to the future...
Persolaise: What makes an Estée Lauder perfume an Estée Lauder perfume?
Karyn Khoury: Luxury. Signature. Estée Lauder fragrances have a personality. Estée believed fragrance has to say something. It has to convey, evoke and express something. And it has to do it right away, because nobody's going to wait 25 minutes for a message. I don't look at my competition as all the other fragrance companies. I never have. I understand and I appreciate the strength of my competitors. But my competition is anything else that a woman has to give up in order to buy my fragrance. So in today's day and age, if she buys one of my fragrances, chances are maybe she's not buying a blouse for herself, or she's not going out to lunch. What that translates to is: every aspect of that fragrance has to be sensorially and emotionally rewarding to her. So the fragrance has to be an entity that continues to delight her, that continues to make her feel fabulous every time she wears it.